To avoid the sorts of problems shown in the Ethical Considerations section, a systematic approach should be used for behaviour change, based on the following stages:
Identify the problem or challenge to be addressed through behaviour change.
Understand the behaviours in question, who practices them, what and who influence their behaviour and change in their behaviour and different options for how to achieve the behaviour change required – this is called formative research.
Set objectives for behaviour change and build a strategy and a plan for the behaviour-change intervention based on the analysis and the objectives set.
Carry out the intervention as planned, adjust it if necessary, and measure its achievements.