To avoid the sorts of problems shown in the Ethical Considerations section, a systematic approach should be used for behaviour change, based on the following stages:
Understand the behaviours in question, who practices them, what and who influence their behaviour and change in their behaviour and different options for how to achieve the behaviour change required – this is called formative research.
Set objectives for behaviour change and build a strategy and a plan for the behaviour-change intervention based on the analysis and the objectives set.
