Approaches

A number of formalised approaches have been developed for behaviour-change interventions, including Action Against Hunger’s ABC (Assisting Behaviour Change) approach.

Each of these approaches involves its own particular stages. Some cover all four stages of the process, and others focus on just one or two, and each has its own particular steps and names for them, but the general principles are the same.

ABC

Assisting behaviour change

BCD

Behaviour-centred design

DBC

Designing for behaviour change

HCD

Human centered design

RANAS

Risk, Attitude, Norms, Ability, Self-regulation

SBCC i-kit

Social and Behavior Change Communication Implementation Kit

Social marketing

Social Marketing / Sanitation Marketing

TIPs

Trials of improved practices