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Examples
Evidence and examples of behaviour-change approaches in practice.
BCD (Behaviour Centred Design)

Effect of a behaviour-change intervention on handwashing with soap in India (SuperAmma): a cluster-randomised trial
Biran A, Schmidt W, Varadharajan K, Rajaraman D, Kumar R, Greenland K, Gopalan B, Aunger R, Curtis V. The Lancet Global Health 2(3): e145-e154
This study in rural southern India shows that substantial increases in handwashing with soap can be achieved using a scalable intervention based on emotional drivers.

Implementing effective hygiene promotion: lessons from the process evaluation of an intervention to promote handwashing with soap in rural India
Rajaraman D, Varadharajan K, Greenland K, Curtis V, Kumar R, Schmidt W, Aunger R and Biran A. BMC Public Health, 2014, 14:1179
Demonstrates that the SuperAmma intervention is capable of achieving good reach across men and women of varied social and economic status, is affordable, and has the potential to be effective at scale, provided that sufficient attention is given to ensuring the quality of intervention delivery.

Can gossip change nutrition behaviour? Results of a mass media and community-based intervention trial in East Java, Indonesia
White S, Schmidt W, Sahanggamu D, Fatmaningrum D, van Liere M, Curtis V. Trop Med Int Health. 2016 Mar; 21(3):348-64
Suggests that novel theory-driven approaches which employ emotional motivators can have an effect on improving dietary diversity and the regularity of vegetable and fruit intake among children aged 6-24 months. Mass media can have a measurable effect on nutrition-related behaviour, but these effects are likely to be enhanced through complementary community activations. Changing several behaviours at once remains a challenge.
DBC (Designing for Behavior Change)

Barrier Analysis of Exclusive Breastfeeding, Minimum Dietary Diversity and Early Antenatal Care Seeking Behaviours of Syrian Refugees
International Medical Corps, 2016
Three Barrier Analysis (BA) studies were conducted in five regions of Lebanon to examine determinants of 1) attending antenatal care during the first trimester of pregnancy, (2) exclusive breastfeeding, and (3) ensuring minimum dietary diversity during complementary feeding. This report details these determinants and provides recommendations to inform activity planning and advocacy toward policy changes to support behaviour change.

Determined Behaviour Change: A Comparative Study of the Application of Barrier Analysis Methodology
Mercy Corps, 2015
Examines 29 Barrier Analysis studies conducted to support Mercy Corps program activities across 7 countries concerning a wide range of behaviours. Correlates findings, identifies subsequent programme impacts, and analyses the effectiveness of Barrier Analysis as a research tool to advise social behaviour change components of development programming.
HCD (Human Centered Design)

Design Kit case studies
IDEO.org
Inspiring stories of innovation and impact that show how human-centered design gets real results. Each phase of the process is broken down to show what the design teams did, what they learned, and how it all adds up to surprising solutions.
RANAS (Risk, Attitude, Norms, Ability, Self-regulation)

Design, implementation and evaluation of a handwashing campaign in Harare, Zimbabwe: A case study applying the practical guide ‘Systematic Behaviour Change in Water Sanitation and Hygiene’
Friedrich MND, Eawag, 2016
Illustrates how the RANAS approach was applied in a real project – how each phase, step and key action described in Systematic behaviour Change in Water Sanitation and Hygiene were into practice during a handwashing campaign in Zimbabwe and what the results were.

Promotion of arsenic-safe drinking water sources in Bangladesh: A case study applying the practical guide ‘Systematic Behaviour Change in Water Sanitation and Hygiene’
Inauen J, Mosler HJ, Eawag, 2016
Illustrates how the RANAS approach was applied in a real project – how each phase, step and key action described in Systematic behaviour Change in Water Sanitation and Hygiene were into practice during a campaign to promote arsenic-safe drinking water in Bangladesh and what the results were.
TIPs (Trials of Improved Practices)

Shifting Nutrition and Hygiene Behaviours in Sierra Leone Utilizing Trials of Improved Practices
SPRING and HKI, 2017
Describes the TIPs research carried out with selected households in Sierra Leone. The analysis from TIPs assisted in the development of a grounded SBCC strategy and materials, and also provided guidance and understanding on the issues and practices raised for future development efforts, and an awareness of the TIPS methodology that can be replicated to other assessment topics.

Conducting Trials of Improved Practices in Madagascar, Research Brief
USAID Hygiene Improvement Project, 2007
Describes a series of Trials of Improved Practices (TIPs) in Madagascar. The TIPs tested the feasibility for households to use a set of improved practices or actions to benefit family health in the three hygiene areas: the treatment and storage of drinking water; safe disposal of children’s faeces using latrines and potties; and hand washing with soap at key times.

The Power of Counselling: Changing Maternal, Infant, and Young Child Nutrition and Family Planning Practices in Dhamar, Yemen
Maternal and Child Health Integrated Program (MCHIP), Maternal and Child Survival Program (MCSP). Assabri AM, Cooper C, Al-Gendari KA, Pfitzer A, Galloway R, USAID, 2015
Presents a study in Yemen, to inform the development of evidence-based programming to address high rates of malnutrition, short inter-pregnancy intervals, and low contraceptive prevalence in the country. The study assessed mothers’ and couples’ ability to adopt recommended nutrition and family planning practices, identifying barriers and facilitating factors for optimal practices.
CONCERNING A RANGE OF APPROACHES

Behavior Change Interventions and Child Nutritional Status: Evidence from the Promotion of Improved Complementary Feeding Practices
USAID IYCN, 2012
This review analyses behaviour change interventions aiming to improve complementary feeding practices and child nutritional status. Recommendations are made for their effective design and implementation. Critical to the success and sustainability of interventions is involving the needs and interests of the community.

Replicating the sanitation marketing model of the low cost ‘‘easy latrine’’ in Sindh province, Pakistan
Action Against Hunger, 2016
This case study documents the introduction by Action Against Hunger of the sanitation marketing of Easy Latrines in Southern Pakistan and explains its adaptation to the local context, introducing very encouraging initial results with the demand and offer both growing within months after the introduction of the concept.

Nigeria: effectiveness and sustainability of community-led total sanitation
Action Against Hunger, 2017
The objective of this study is to assess the effectiveness and sustainability of the CLTS interventions in Yobe State, Northern Nigeria, by documenting achievements, challenges, and good practices.

Case study: community-led total sanitation in Northern Bahr El Ghazal, South Sudan
Action Against Hunger, 2017
It documents the experience of implementing the CLTS approach in Northern Bahr el Ghazal, South Sudan. It first presents the context and project background, then the CLTS approach and how it was implemented, and its results. Finally, challenges and solutions are reported, and reflections on the way forward are proposed.

Nigeria: transforming awareness and training into effective CMAM performance
Action Against Hunger, 2015
Case study of the approach implemented by Action Against Hunger since February 2011 in Yobe State, Nigeria, for the community-based management of acute malnutrition.

Fusam research project, Nepal
Action Against Hunger, 2017
A nutrition and psychosocial trial for treatment of children with uncomplicated severe acute malnutrition in Nepal.

Through innovative program, women vow to eradicate gender-based violence in Uganda
Action Against Hunger
Case study of the approach implemented by Action Against Hunger since February 2011 in Yobe State, Nigeria, for the community-based management of acute malnutrition.