Guides and manuals
ABC (Assisting Behaviour Change)
ABC – Assisting Behaviour Change Part 1: theories and models
Action Against Hunger, 2013
The first part of the manual, containing an overview of some of the main concepts relevant to behaviour change such as the determinants of behaviour and how change comes about, as well as an explanation of the key BC models developed by psychological and social sciences research. Also available in French.
ABC – Assisting Behaviour Change Part 2: practical ideas and techniques
Action Against Hunger, 2013
The second part of the manual, showing how complex behaviour change initiatives can be developed at both the mass communication level, as well as at other levels such as the family and group a using interactive methods as well as individual counselling. Also available in French.
Formative research for Assisting Behaviour Change: A practical guide for field workers
Action Against Hunger, 2018
This guide is designed for field practitioners designing and implementing projects that assist behaviour change in a wide range of sectors. It presents five steps: literature review, community assessment, barrier analysis, complementary research and using findings to design a strategy.
BCD (Behaviour Centred Design)
A Guide to Behaviour Centred Design Draft
Aunger R, Curtis V, London School of Hygiene and Tropical Medicine, 2015
A full description of the BCD approach and its theoretical and evidence bases. Part 1 covers some basic theory which explains the processes that govern human behaviour. Part 2 discusses BCD’s theoretical proposition about how to change behaviour, which is unlike traditional approaches. Part 3 describes the process of developing, creating and testing a behaviour change intervention.
Behaviour Centred Design: a practitioner’s manual V1
Aunger R, White S, Greenland K, Curtis V, London School of Hygiene and Tropical Medicine, 2017
A guide to practical application of the approach, with an introduction to behaviour change theory followed by a process to develop a behaviour-change strategy: how to use theory to help Assess what information is known about the target behaviour; Building on this through formative research; using this knowledge to inform the Creative design of an intervention; considering how the intervention will be Delivered; and then Evaluating the intervention – a process called ABCDE.
Behaviour Centred Design formative research protocols V1
Aunger R, White S, de Witt Huberts J, Greenland K, Curtis V, London School of Hygiene and Tropical Medicine, 2017
A description of more than 30 different research tools to use in meetings and visits during formative research.
DBC (Designing for Behavior Change)
A Practical Guide to Conducting a Barrier Analysis
Kittle B, 2013
A training curriculum that builds skills to plan and carry out a Barrier Analysis survey. Practical exercises help learners to answer the most common questions that arise during implementation. English, French, Spanish, Arabic.
Decision Guide for Program Managers: What You Need to Know About the Designing for Behaviour Change (DBC) Approach
An explanation of the DBC approach and its purpose, how the DBC Framework can be used in a programme, and the logistics of implementing the DBC approach. Helps to decide whether or not to send staff to a workshop and whether or not to adopt the approach.
Designing for Behaviour Change: For Agriculture, Natural Resource Management, and Gender
A six-day training curriculum that combines handouts and facilitator materials with easy-to-use training guidelines.
Designing for Behavior Change: For Agriculture, Natural Resource Management, Health and Nutrition
A six-day training curriculum that combines handouts and facilitator materials with easy-to-use training guidelines. Available in English, French and Spanish.
Behaviour Change Toolkit for International Development Practitioners: Enabling People to Practice Positive Behaviours
Schmied P, People in Need, 2017
Twenty-nine pages of highly practical and easy-to-read guidance on behaviour change, presenting key behaviour-change theories and a 7-step process for a behaviour-change intervention, drawing on the DBC approach. Also available in French.
HCD (Human Centered Design)
The Field Guide to Human-Centered Design
Presents appropriate Mindsets for innovation and then 3 phases of a process (Inspiration, Ideation and Implementation) with 57 associated methods.
RANAS (Risk, Attitude, Norms, Ability, Self-regulation)
Systematic Behavior Change in Water Sanitation and Hygiene: A practical guide using the RANAS approach, Version 1.0
Mosler H-J, Contzen N, Eawag, 2016
The aim of the manual is to give practitioners a tool to help them when designing an effective behaviour-change campaign. The methodology is explained step by step, all necessary skills and other requirements are described, and possible pitfalls are noted.
Catalog of behavior change techniques (BCTs): ESI 3.1 to A practical guide using the RANAS approach, Version 1.0
For each of the behavioural factor areas (Risk, Attitude, Norms, Ability and Self-regulation) a series of behaviour-change techniques and implementation strategies are presented for promoting handwashing and collecting water from a safe well.
Behavior Change Manual, Version 1
HELVETAS Swiss Intercooperation, 2017
The HELVETAS manual for implementing the RANAS approach, based on pilot WASH projects in Mali, Benin and Mozambique. It presents four developing and implementing behaviour-change interventions, with corresponding training sessions. Also in French.
SBCC (Social and Behaviour-Change Communication)
Designing a Social and Behavior Change Communication Strategy
Johns Hopkins University, Health Communication Capacity Collaborative, 2018
A web-based implementation kit providing guidance on how to develop a communication strategy for SBCC.
SBC How-to Guides
Compass, Health Communication Capacity Collaborative
Web-based step-by-step instructions on how to perform fundamental social and behaviour-change tasks. Also available in Arabic and Portuguese.
Social / Sanitation Marketing
Sanitation Marketing Toolkit
World Bank Water and Sanitation Program
This toolkit and its print companion, Introductory Guide to Sanitation Marketing, offer practitioners and program managers suggestions based on WSP’s experience implementing sanitation marketing in a range of diverse geographic, cultural, and political settings.
Introducing SaniFOAM: A Framework to Analyze Sanitation Behaviours to Design Effective Sanitation Programs
Devine J, World Bank WSP, 2009
Presents the FOAM (Focus, Opportunity, Ability, Motivation) framework of behaviours and their determinants related to sanitation as a basis of formative research for sanitation marketing.
Introducing FOAM: A Framework to Analyze Handwashing Behaviours to Design Effective Handwashing Programs
Coombes Y, Devine J, World Bank WSP, 2010
Presents the FOAM (Focus, Opportunity, Ability, Motivation) framework of behaviours and their determinants related to handwashing as a basis of formative research for handwashing marketing.
Sanitation Marketing for Managers: Guidance and Tools for Program Development
Hygiene Improvement Project, 2010
Guidance and tools for designing a sanitation marketing program. It guides professionals in the fields of sanitation and marketing to: (1) comprehensively assess the current market for sanitation products and services and (2) use the results of this assessment to design a multi-pronged marketing strategy.
Sanitation Marketing: A handbook for Sanitation Managers and Private Sector Players
Plan/Uganda Ministry of Health
A handbook presenting key facts about sanitation marketing, a step-by-step approach to development and implementation of a sanitation marketing project and suggested key references for further reading.
TIPs (Trials of Improved Practices)
Designing by Dialogue: A program planners’ guide to consultative research for improving young child feeding
Manoff Group, 1997
The purpose of this manual is to give tools to design, carry out, and analyze the results of formative, consultative research and to use them to design effective programs to improve infant and young child feeding.